ELEARNING VIDEOS
Embedded Files
The Power of Persuasion in Learning:
Engaging the Subconscious to Drive Retention
Client: Jonathan Peters
Tool: Murf.ai, Canva
Purpose: This video is a dynamic, instructional explainer designed to teach educators, trainers, and instructional designers how to use persuasive language patterns to reduce resistance and enhance learner engagement. Based on the research and framework by Dr. Jonathan Peters, the content highlights 7.5 powerful phrasing strategies rooted in psychology and marketing, reimagined for learning environments.
Design Contributions Include:
Scriptwriting and Voiceover: Adapted from academic slides into a clear, conversational tone suitable for adult learners and professionals.
Visual Design: Branded slide visuals and motion graphics created in Canva and integrated for narrative pacing.
Video Production and Editing: Created the video using Canva and used Murf.ai to create the voiceover
Instructional Strategy: Applied adult learning theory, cognitive load principles, and engagement tactics to improve knowledge retention.
The Power of Persuasive Phrases
Client: Jonathan Peters
Tool: Synthesia
Purpose: This video is a dynamic, instructional explainer designed to teach educators, trainers, and instructional designers how to use persuasive language patterns to reduce resistance and enhance learner engagement. Based on the research and framework by Dr. Jonathan Peters, the content highlights 7.5 powerful phrasing strategies rooted in psychology and marketing, reimagined for learning environments.
Design Contributions Include:
Video Production and Editing: I created the video using Synthesia, an AI technology that uses an avatar to create both video and voice over.
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